Description

Digital

Marketing

Duration: 3 Months
Certificate: Yes
Course Fee: ₹2,499

Learn: SEO, Social Media Ads, Google Ads, Analytics

Career Path: Digital Marketer, SEO Expert, Social Media Manager

Digital Marketing Curriculum Outline

1. Introduction to Digital Marketing

• What is digital marketing? Traditional vs digital marketing

• Digital marketing channels overview

• The digital marketing funnel and customer journey

• Current trends and future outlook

2. Website and SEO Fundamentals

• Basics of websites and landing pages

• Introduction to Search Engine Optimization (SEO)

• On-page SEO: keywords, meta tags, content optimization

• Off-page SEO: backlinks, domain authority

• Technical SEO basics: site speed, mobile-friendliness, indexing

3. Content Marketing

• Importance of content in digital marketing

• Types of content: blogs, videos, infographics, podcasts

• Content planning and strategy

• Writing for the web and SEO-friendly content

• Content promotion and distribution channels

4. Social Media Marketing

• Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok

• Creating social media strategies

• Organic vs paid social media marketing

• Community management and engagement

• Social media analytics and reporting

5. Email Marketing

• Building and managing email lists

• Designing effective email campaigns

• Segmentation and personalization

• Email automation and drip campaigns

• Metrics and optimization (open rates, CTR, conversions)

6. Pay-Per-Click (PPC) and Online Advertising

• Introduction to PPC and paid advertising

• Google Ads fundamentals: search, display, video campaigns

• Facebook Ads and other social ad platforms

• Keyword research and bidding strategies

• Tracking and optimizing ad campaigns

7. Analytics and Data-Driven Marketing

• Setting up Google Analytics

• Understanding website traffic and user behavior

• Conversion tracking and goal setting

• A/B testing basics

• Using data to optimize marketing strategies

8. Affiliate and Influencer Marketing

• Affiliate marketing basics and setup

• Finding and managing affiliates

• Influencer marketing strategies and partnerships

• Measuring ROI of influencer campaigns

9. Mobile Marketing and Emerging Channels

• Mobile marketing overview: SMS, app marketing, push notifications

• Voice search and smart devices

• Emerging digital channels and technologies (AR, VR, AI in marketing)

10. Digital Marketing Strategy and Planning

• Building an integrated digital marketing plan

• Budgeting and resource allocation

• Marketing automation tools overview

• Legal and ethical considerations in digital marketing

• Case studies and best practices

11. Practical Projects and Portfolio

• Creating a digital marketing campaign for a brand/product

• SEO audit and optimization plan

• Running a PPC campaign with real budget (simulation or real)

• Social media content calendar and execution

• Analytics reporting and presentation